Increments Podcast - Branding & Animation


For the Increments podcast, the logo I created is a modern interpretation of the ancient symbol of wisdom—the owl of Athena—artistically bisected to represent the fusion of two minds engaging in the spirited dance of debate. This design choice symbolizes how through the confluence of distinct perspectives, embodied by co-hosts Ben Chugg and Vaden Masrani, a richer, deeper understanding and the pursuit of knowledge are achieved. The dual halves of the owl not only reflect the podcast's core ethos of exploration and inquiry but also pay homage to the classical roots of intellectual discourse. This stylization serves as a visual metaphor for the podcast's mission: to bridge complex ideas with accessible dialogue, fostering an environment where learning and curiosity flourish.


The animated logo for Increments brings together two halves of the owl of Athena, symbolizing unity through debate. It starts with a visual parade of philosophical concepts: the many worlds of quantum mechanics, Russell's teapot, a brain in a vat, and the essence of Socratic debate. These iconic elements merge into the bisected owl, embodying the podcast's blend of deep thought and accessible discourse. This animation not only captures the spirit of "Increments" but also celebrates the legacy of philosophical inquiry, engaging viewers in the quest for understanding and knowledge.

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Laura Nicholas, ND